Did you know that Tiktok has over 100 million active users per month in the US?

6 min readSep 30, 2020

If you have a business, Tiktok marketing can be a great channel for your brand as there is less competition on the platform. However, if you are new to Tiktok, you may not know how to use it to market your company.

There has been some controversy with the app regarding data privacy, but it is still growing in popularity, so consider this before designing a Tiktok marketing strategy.

Below we will explore how and why you can use Tiktok as a marketing channel to take your business to the next level.

Why Tiktok Marketing?

Most business owners do not take the time to learn how Tiktok works as a marketing tool. This is because they think that the platform has only a “young” user base.

However, Tiktok is now attracting a wider range of people. In fact, almost 38% of Tiktok users in the US are over 30.

Less business competition offers a huge opportunity because you can reach very few people at low cost.

How does Tiktok work?

Before we talk about how you can use Tiktok , let us quickly show you how the platform works.
The platform relies on a maximum of 15 seconds of videos (and can add up to a total of 60 seconds and allows people to interact with videos by scrolling through their feeds.
One good thing about Tiktok is that it allows people to add all kinds of editing effects and background music to their videos. As a result, many dance videos on the platform are going viral because people can record a video of them dancing to a particular song.
When it comes to communicating with videos, people can “like,” comment or share videos they like with other users via direct message or SMS and other apps.
The engagement figures on the platform are exceptionally high. According to a study by Influencer Marketing Hub, Tiktokhits all other platforms when it comes to engagement levels in accounts of all sizes. Tiktok is also great at keeping people in the app, as users typically interact with it 45 minutes a day.
If you have a Tiktok profile, people can follow your account and set up notifications so they will be alerted whenever you post a video.
The tricky part is working out how to create resonant content with Tiktok users. After all, the content and style of Tiktok content is different from other social media platforms.
If you use the platform as an observer for a week or two, you will be able to enhance the feel of things. This can be very easy when you use the platform as a marketing channel.

Create Tiktok marketing videos

The easiest way to create videos is by logging into the Tiktok app and clicking on the “plus” icon shown in the image below.

How to add a Tiktok video

After you do this, you will see a screen that allows you to record videos.

As mentioned earlier, you can record a short video or combine videos for a maximum of 60 seconds.

If you look in the upper right corner, you will see options to tinker with the recording settings. If you experiment with certain features, such as the “Speed” option, you can make your videos more unique.

As you have it, the effects feature allows you to add cool animations to your videos.

There are many implications of using “augmented reality” technology. With these effects, you can feel like you are interacting with virtual elements and you can even change your look.

Once you have recorded the video, you will have access to the “Post-Production” area.

In this area, you can add additional effects such as voice effects and filters to your videos.

Tiktok Application Effect: Tiktok Marketing

At the bottom of this screen, you can further customize your videos.

Once you have completed this post-production step, you can proceed with the upload process.

Tiktok Marketing: The Upload Process

There is a section that allows you to add some hashtags to your video. You can also select a “cover” that gives your viewers a preview of what they will see.
The hashtags you choose have a significant impact on the “innovation” of your video. You should try to choose hashtags that represent your video theme or central ideas.
Additionally, the cover you choose will significantly affect the chances of anyone watching your video. You should select a cover image that represents one of the most visible moments in your clip.
When you are done, you can click on “Post” and the video will be added to your library.
You can automatically share your video to other social media platforms
You need JavaScript enabled to view it your current social media followers will be aware of your presence on Tiktok. This is important because these people can communicate directly with your content in Tiktok, resulting in the platform algorithm recommending your video to others.

How to Create Interesting Tiktok Marketing Content

Succeeding at Tiktok comes down to creating exciting content. If you use the strategy of TIKTOK marketing as likely due to million users more people likely watch your video and engage with your Video resulting your content put forward to reach more people as per the algorithm. It’s a technical thing
The easiest way to create interesting business content for your Tiktok profile is to follow the same approach you use when it comes to blog post ideas.
If you want to create attractive blog post content, you must first think of some issues or topics that may interest your target audience.
If you do not know how to identify problems or interests, just ask! Your current audience may be excited to share some of the issues they are facing or what they want to know more about.
Alternatively, you can find some common questions your audience is asking in popular forums dedicated to your niche.
The “Autosuggest” feature in Google search is another way to develop good content ideas. Did you know that your audience wants to know about Instagram marketing!! If you google “Instagram Marketing Tips”, you will see a list of search tips related to this topic.
You can use these tips as a source of inspiration when creating your Tiktok videos. Through an SEO tool like UberSugest, you can search for ideas from your ideal keywords. All you have to do here is type in the extended keyword associated with the topic you have chosen.
Once you have done this, you will see a section that allows you to view content ideas.
If you click on this section, you will see some relevant content ideas that you can use for your videos.
If you use a few variations of a given keyword, you may come up with a lot more ideas. Informational content aside, you may also want to create ridiculous content. This type of content works well on Tiktok as most people use the platform to have fun.
An example of ridiculous content might be a joke about your industry relating to your target audience.If you find it challenging to create ridiculous content, think about using multiple effects when recording your videos.For example, you can use some filters or songs for all your videos.
By doing so, you can make your informative videos more engaging, even if the content is intense.

Cost of developing a Tiktok app:

The cost of developing a mobile application such as Tiktok needs to take into account all of the above and it varies with the area, resource requirement, design complexity, number of hours, etc. On average, it costs around $ 25000, with some basic functionality for a single platform.

But, it can be increased to $ 35000 — $ 40000 for multiple platforms in India to develop a music app. If you are looking to create a music video maker app, visit FusenX Technologies, one of the best mobile app development companies, which has a team of expert mobile app developers who can develop the best apps.

How Much Does FugenX Cost to Develop a Tiktok Like Application?
To get an instant quote for Tiktok like the app, feel free

FugenX Technologies, India’s leading mobile app and game development company, offers world-class quality mobility services.